Foundations of Digital Marketing, E-commerce
What you will learn?- Define the fields of digital marketing and e-commerce
- Describe responsibilities of a digital marketer and e-commerce specialist
- Explain the concept of a marketing funnel
- Understand the goals of a digital marketing and e-commerce strategy
Engage Customers with Digital Marketing
What you will learn?- Recognize strategies to build brand awareness among potential customers
- Explain the purpose of Search Engine Optimization and essential SEO terms
- Optimize website content for SEO
- Understand search engine marketing (SEM) and how it benefits businesses
How to interact with Customers Online
What you will learn?- Define social media marketing and describe its purpose
- Identify core pillars of social media marketing
- Define the goals of a social media campaign
- Write, design, and repurpose engaging content for social media
Search Engine Optimization (SEO)
Think Outside the Inbox: Email Marketing
What you will learn?- Understand how email marketing fits into a digital marketing strategy
- Write effective email copy, subject lines, and preview text
- Test, execute, and optimize an email marketing campaign
- Measure and analyze email campaign results
Customer Relationship Management
Building customer loyalty
Marketing Analytics and Measurement
What you will learn?- Define media planning and strategies
- Describe what defines a successful marketing campaign
- Evaluate metrics against performance goals
- Create presentations and reports to update stakeholders on the progress
Build, Launch, and Manage E-commerce Stores
What you will learn?- Understand essential e-commerce strategies and practices
- Explain what e-commerce stores and platforms are and how they work
- Create an engaging customer experience online using best practices
- Set up a mock e-commerce store using Shopify
Media planning and strategies
Presenting to stakeholders
Develop Customer Loyalty Online
What you will learn?- Identify common strategies for building customer loyalty in e-commerce.
- Successfully manage client relationships and measure satisfaction.
- Gain a competitive edge by learning AI skills from Google experts.
- Put together a portfolio and/or resume to present to employers.
Email marketing analytics
Gain career-oriented skills and insights to help you succeed in the IT job market. Each section is meticulously crafted to address specific needs, ensuring a holistic and comprehensive learning experience.
Program:- Crafting a standout LinkedIn profile
- Tailoring your LinkedIn profile to meet employer expectations
- Creating a compelling CV and cover letter
- Software tools for CV and LinkedIn enhancement
- Sample CVs and profiles for reference
The Employment Support Module provides essential tools and personalized guidance to help you secure a high-paying QA Engineer role.
Advanced QA Engineer Skill Development Roadmap
Access a roadmap of advanced skills and trends to keep growing.
Personal Feedback on Application Materials
Expert reviews on your CV, LinkedIn, and cover letters.
Bi-Weekly Career Strategist Sessions
Bi-weekly one-on-one guidance to navigate the job market.
Also Included in Program:- Comprehensive course on interview techniques and self-presentation
- Video CV creation
- A list of common interview questions and their answers
- Technical interview questions with solutions
- Peer-to-peer technical interview training
- Sample test tasks and solutions
- A cheat sheet on interview preparation and stress relief techniques
- Guidance on handling job rejections and learning from them
Weekly Cheatsheets and Job Search Insights
Weekly cheatsheets and insights on job search strategies and industry.
Personalized Feedback on Mock Interviews
Practice interviews with detailed feedback to boost your confidence.
Comprehensive Interview Technique Training
Learn advanced techniques and negotiation skills from a top IT company CEO.
Access to Cerebrum Hub Partner Network
Connect with professionals and potential employers through our partner network.
Meta Social Media Marketing
What you will learn?- Understand the landscape of traditional, digital and social media marketing
- Understand the major social media platforms, how they function
- Create SMART goals, identify KPIs, and define your target audience
- Choose the right social media platforms
META Social Media Management
What you will learn?- How to establish and manage a social media presence
- How to create a brand, tone, and voice for a social media presence
- How to manage a content calendar for a social media presence
- How to evaluate the performance of content on social media
Social Media Marketing Strategy
Fundamentals of META Social Media Advertising
What you will learn?- How to evaluate on which platforms to run social media ad campaigns
- How to craft compelling and effective visuals and copy for social media ads
- Build an ad directly from your Facebook business page and your Instagram
- Write a creative brief and create a social media ad
What you will learn?- Structure campaigns in Meta Ads Manager
- Build an ad that aligns with your marketing objectives and target it to your intended audience
- Set a budget, placement, and schedule for your ads in Meta Ads Manager
Marketing Content Development
Optimize Social Media Marketing Campaigns
What you will learn?- Apply different techniques used to optimize marketing campaigns
- Implement an A/B test to optimize your campaign
- Analyze dashboards and evaluate the ROI from your SMM efforts
Meta Social Media Marketing Capstone
What you will learn?- Present and communicate campaign results to a team
- Become certified as a Meta Digital Marketing Associate