Digital Marketing Specialist Program

Master the skills to promote businesses online, using social media, search engines, and digital ads to reach and engage new customers effectively.

No previous marketing knowledge is required!
Earn a salary of €2400+ as a Junior Marketing Manager
Get access to an extensive network of partner companies and secure your first job right after graduation.

Start a new Remote career as Digital Marketing Specialist

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Start Your First Month Risk-Free
For Just 99€!

After, €179/month. Cancel anytime

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SPECIAL OFFER

START: 1ST OF OCTOBER

3-8 months to complete

Graduation Certificate

240 hours of materials

Flexible Schedule

No previous IT experience needed

Pre requirements:

English: Intermediate

For Beginner

Study at your own pace (4-16 hours/week)

Study at your own pace (~8h/week)

START: 1st of October

A Digital Marketer is someone who helps businesses promote their products and services online. This involves creating content for social media, email campaigns, and websites to attract and engage customers. Digital marketers use tools like SEO (search engine optimization), analytics, and online ads to reach the right audience and help businesses grow.

Digital marketing is essential for companies looking to succeed online. Over 280,000 job openings are available, as businesses shift over 60% of their budgets to digital channels

High Demand

Attractive Salary

Remote Work Opportunities

Creative and Dynamic Work

Digital marketers in Europe can earn competitive salaries, with experienced professionals often making upwards of €50,000-60,000 per year, depending on their specialization and region

Digital marketing allows you to use creativity to craft engaging campaigns while also applying data and analytics to improve results, offering a mix of creative and analytical tasks

Many digital marketing roles offer flexible schedules and the ability to work remotely, giving you more control over your work environment and work-life balance

Why Study
Digital Marketing?

~2450€

Entry-level average pay

~3100€

A mid (2y+) average pay

83 000+

Opened positions in Europe

11.2%

Annual demand growth

Full Program
Structure

Foundations of Digital Marketing, E-commerce

What you will learn?

Define the fields of digital marketing and e-commerce
Describe responsibilities of a digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the goals of a digital marketing and e-commerce strategy

Module outcomes:

1st module - 18 hours

Social Media Branding

Social Media Analytics

Social Listening

Customer Engagement

Social Media Bidding

Engage Customers with Digital Marketing

What you will learn?

Recognize strategies to build brand awareness among potential customers
Explain the purpose of Search Engine Optimization and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses

Module outcomes:

2ND module - 21 hours

E-Commerce Strategy

Seasonality

E-commerce platforms

Fulfillment and delivery

How to interact with Customers Online

What you will learn?

Define social media marketing and describe its purpose
Identify core pillars of social media marketing
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media

Module outcomes:

3RD module - 28 hours

Search Engine Optimization (SEO)

Customer Awareness

Google

Search Engine Marketing

Think Outside the Inbox: Email Marketing

What you will learn?

Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results

Module outcomes:

4TH module - 25 hours

Customer Relationship Management

Portfolio preparation

Building customer loyalty

E-store optimization

Job preparedness

Marketing Analytics and Measurement

What you will learn?

Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals
Create presentations and reports to update stakeholders on the progress

Module outcomes:

5th module - 27 hours

E-Commerce

Customer loyalty

Customer Outreach

Marketing

Build, Launch, and Manage E-commerce Stores

What you will learn?

Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify

Module outcomes:

6th module - 23 hours

Media planning and strategies

Spreadsheet management

Presenting to stakeholders

Marketing Analytics

Develop Customer Loyalty Online

What you will learn?

Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.

Module outcomes:

7th module - 21 hour

Email marketing analytics

Email marketing strategy

Email Writing

Contact management

Email list segmentation

Website Structure

Marketing Analytics

Marketing KPIs

Gain career-oriented skills and insights to help you succeed in the IT job market. Each section is meticulously crafted to address specific needs, ensuring a holistic and comprehensive learning experience.

Career module #1

Program:

Crafting a standout LinkedIn profile
Tailoring your LinkedIn profile to meet employer expectations
Creating a compelling CV and cover letter
Software tools for CV and LinkedIn enhancement
Sample CVs and profiles for reference

The Employment Support Module provides essential tools and personalized guidance to help you secure a high-paying QA Engineer role.

Employment support #1

Advanced QA Engineer Skill Development Roadmap
Access a roadmap of advanced skills and trends to keep growing.

Personal Feedback on Application Materials
Expert reviews on your CV, LinkedIn, and cover letters.

Bi-Weekly Career Strategist Sessions
Bi-weekly one-on-one guidance to navigate the job market.

Career module #2

Also Included in Program:

Comprehensive course on interview techniques and self-presentation
Video CV creation
A list of common interview questions and their answers
Technical interview questions with solutions
Peer-to-peer technical interview training
Sample test tasks and solutions
A cheat sheet on interview preparation and stress relief techniques
Guidance on handling job rejections and learning from them

Employment support #2

Weekly Cheatsheets and Job Search Insights
Weekly cheatsheets and insights on job search strategies and industry.

Personalized Feedback on Mock Interviews
Practice interviews with detailed feedback to boost your confidence.

Comprehensive Interview Technique Training
Learn advanced techniques and negotiation skills from a top IT company CEO.

Access to Cerebrum Hub Partner Network
Connect with professionals and potential employers through our partner network.

Meta Social Media Marketing

What you will learn?

Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function
Create SMART goals, identify KPIs, and define your target audience
Choose the right social media platforms

Module outcomes:

8th module - 19 hours

Communication

Ads Manager

Meta advertising

Social Media Marketing

META Social Media Management

What you will learn?

How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media

Module outcomes:

9th module - 17 hours

Social Media Marketing Strategy

Social Media Marketing

Fundamentals of META Social Media Advertising

What you will learn?

How to evaluate on which platforms to run social media ad campaigns
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram
Write a creative brief and create a social media ad

Module outcomes:

10TH module - 11 hours

Brand Management

Ad Management

Campaign Management

Advertising with Meta

What you will learn?

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

Module outcomes:

11th module - 13 hours

Content Management

Content Marketing

Marketing Content Development

Optimize Social Media Marketing Campaigns

What you will learn?

Apply different techniques used to optimize marketing campaigns
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your SMM efforts

Module outcomes:

12th module - 10 hours

Meta advertising

Meta Ads Manager

Meta Social Media Marketing Capstone

What you will learn?

Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate

Module outcomes:

13th module - 6 hour

Communication

Digital Marketing

Marketing Strategy

Digital Analytics

Marketing Optimization

Marketing Strategy

Flexible Learning Designed for Working Adults

The career change process is not easy, but our learning process is designed to make it seamless and efficient for busy adults.

Our main goal is to provide you with the needed skills to jump straight into the work process and connect you with a supportive community of individuals and mentors who are dedicated to helping and motivating one another.

Access high-quality learning materials built by Cerebrum Hub and Coursera in cooperation with leading tech companies

Join our vibrant student community on Discord for ongoing collaboration & support

Access High-Quality Content

Get Community Support

Gain knowledge and complete practical assignments following clear guidelines and examples

Receive regular guidance and support from experienced mentors available in Discord Student’s community

Build Practical Hands-On Experience

Receive Mentoring

Complete each module at your own speed, with a maximum deadline of 3 months per module

Learn at Own Pace

Participate in additional Zoom sessions to enhance your communication, collaboration, and job-seeking skills

Attend Bi-Weekly Workshops

Earn personalized certificates upon completion of the program

Get Certified

Access our comprehensive Employment Support Program after completing the main curriculum

Find your first job with Employment Support

Your Employment is Our Top Priority

Education is just one piece of the job search puzzle. That's why we've built a comprehensive system designed specifically for working adults like you, ensuring not just learning, but real results in your tech career transition.

Find the perfect job faster with tailored job matches and tracking progress

Job Search Support

Regular Career Coaching

Study 1:1 with your Career Coach: improve your resume & practice in mock job interviews

Our network of partner companies includes 100+ companies worldwide

Employment and Internship Opportunities

Extensive Career Module

High-quality materials and guidelines on building winning CV, LinkedIn, personal portfolio and passing the interviews

83%

of our students have gained career advancement

🤝🏻

Discover Our Graduate Stories

Discover the inspiring journeys of our graduates as they succeed in finishing the Cerebrum Hub program and land their first jobs in the IT industry.

watch video

Landed the job in Askend in 3 months

watch video

Landed the job in CGI in 4 months

Tjorwen Treu

watch video

Landed the job in Yolo Group in 3 months

Taisiya Balyasnikova

KADI KANGUR

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Graduates Work at These Companies

5.0

23 Reviews

4.7

517 Reviews

517

GRADUATES

79%

Employment rate

Student’s feedback

in 12 countries

after graduation

What Employers Say About Our Students

Lavrenti Tsudakov
CEO at Income Marketplace

Our collaboration with Cerebrum Hub's QA interns exceeded our expectations. Their interns brought fresh perspectives and rigorous testing methodologies that significantly enhanced our platform's reliability and user experience. Their proactive approach in not only identifying but also resolving issues has been remarkable. We're genuinely impressed by the dedication and skill level of the interns and the QA leads.

Gleb Zamyslovsky
CEO at Bonsay Technologies

The QA interns have been instrumental in refining our software solutions, offering thorough testing and insightful feedback that propelled our development forward. Their contribution extended beyond conventional bug reporting, bringing valuable enhancements to our UI and feature set. The discipline and creativity of the interns have been invaluable to our progress.

Oleg Shvaikovsky
Board Member at Nortal

We've been highly impressed with the graduates from Cerebrum Hub. They come well-prepared with a strong foundation in cybersecurity and practical experience. Their training clearly emphasizes both technical and soft skills, allowing them to quickly adapt and contribute effectively. We're excited to continue hiring from Cerebrum Hub and look forward to more skilled professionals joining our team.

Expert Guidance for Your Tech Career Journey

Transitioning to a new career can be challenging, but you don't have to do it alone. Our experienced mentors are here to guide you every step of the way.

Our mentors are industry professionals who provide personalized support, share real-world insights, and help you navigate the complexities of the tech world. Through our Student Community and Bi-Weekly Workshops, you'll have regular access to their expertise and encouragement.

Learning expert

Margo Loor

Training management system creator, 16+ years of experience as Lead consultant-trainer at SpeakSmart, Co-Founder at Trainable.

QA Automation expert

Nadežda Matvejeva

ISTQB certified QA specialist at Tripledev with 15+ years of experience. Also worked at Kuehne+Nagel and Fujitsu.

IT expert

Jana Dvoretskaja

QA Lead at Gunvor Services with skills in automation and QA process optimization. 15+ years of experience

IT Management expert

Andres Gavriljuk

Skilled in managing remote teams, logistics automation, and financial technology solutions. Proven success in project management and implementation of complex IT systems.

QA expert

GaoHeng Wu

QA Engineer at Kuehne+Nagel, Cerebrum Hub alumni and supportive mentor of the program.

QA Automation expert

Tamer Helmy

Lead QA Engineer, focusing on automation code for validation apps. Lectured on management information systems at the Estonian Entrepreneurship University.

What Also Students Said About Us?

Are you considering enrolling in one of our courses or programs? Hear from our current students about their experiences and get a glimpse of what you can expect.

If I could bring back time, I would still choose Cerebrum Hub for my career change. The course was very well structured; I loved so much learning with avatars (good job guys!). From day one we started doing testing and this practical approach is very good for learning and gaining knowleadge.
If I could bring back time, I would still choose Cerebrum Hub for my career change.

Diana Pinnonen

★★★★★

I have already done the first two projects and I must say that the QA Tester course is very interesting. Professional mentors and cooperative teammates boost enthusiasm.
In the beginning, of course, I was a bit modest because my English language skills are at a self-taught level. I immediately got a good English practice with the first team. In my written works, I also use google translator, but new phrases and words just stick in your mind.

Jaanus Hass

★★★★★

Very well structured learning experience. I would definitely recommend this course to anyone who is interested in IT or wanting to change career.
I liked learning in teams with Scrum method.
All the assignments were understandable and when there were any questions then it was possible to ask them in weekly meetings or in questions board.

Katre Alavee

★★★★★

Before joining Cerebrumhub, I had a basic understanding of IT, but this course took my knowledge to a whole new level. The curriculum was well-structured, and I particularly appreciated the hands-on approach, which helped me gain practical experience in real-world scenarios. The instructors were knowledgeable and approachable, always ready to help with any questions. This course truly equipped me with the skills I needed to start my career in cybersecurity.

Victoria Lert

★★★★★

Course is the perfect starting point for anyone looking to enter the field or switch careers into cybersecurity. The mentors are incredibly supportive and knowledgeable, making complex topics accessible and engaging. The course covers a wide range of essential tools and techniques, and the real-world projects provided invaluable experience. I highly recommend this course to anyone serious about a career in cybersecurity.

Robert Lambert

★★★★★

It was a well-rounded learning experience, offering both theoretical knowledge and practical skills. Working on real-life security challenges was particularly beneficial, and the bi-weekly mentoring sessions helped me clarify doubts and deepen my understanding. The supportive community and the emphasis on practical learning made this course an excellent choice for my career development. I'm grateful for the skills and confidence I've gained here.

Robert Metsatalu

★★★★★

Cyber SEcurity engineer

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Flexible, Risk-Free Pricing Designed for Working Adults

We understand the commitment necessary for changing careers. That's why we've created a pricing model that puts you in control, minimizing risk and maximizing flexibility.

Our Promise to You:

Cancel anytime with no questions asked

Month-to-Month

6-Month Bundle

Average time to complete a program, maximum savings

Learn as long as you need.
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-14%

Flexible Options

One subscription unlocks your chosen program; easily switch between tracks

570+

Graduates and Employed people across 12 countries

Start first month for 99€