Master the skills to promote businesses online, using social media, search engines, and digital ads to reach and engage new customers effectively.
No previous marketing knowledge is required!
Earn a salary of €2400+ as a Junior Marketing Manager
Get access to an extensive network of partner companies and secure your first job right after graduation.
Start a new Remote career as Digital Marketing Specialist
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SPECIAL OFFER
START: 1ST OF OCTOBER
3-8 months to complete
Graduation Certificate
240 hours of materials
Flexible Schedule
No previous IT experience needed
Pre requirements:
English: Intermediate
For Beginner
Study at your own pace (4-16 hours/week)
Study at your own pace (~8h/week)
START: 1st of October
A Digital Marketer is someone who helps businesses promote their products and services online. This involves creating content for social media, email campaigns, and websites to attract and engage customers. Digital marketers use tools like SEO (search engine optimization), analytics, and online ads to reach the right audience and help businesses grow.
Digital marketing is essential for companies looking to succeed online. Over 280,000 job openings are available, as businesses shift over 60% of their budgets to digital channels
High Demand
Attractive Salary
Remote Work Opportunities
Creative and Dynamic Work
Digital marketers in Europe can earn competitive salaries, with experienced professionals often making upwards of €50,000-60,000 per year, depending on their specialization and region
Digital marketing allows you to use creativity to craft engaging campaigns while also applying data and analytics to improve results, offering a mix of creative and analytical tasks
Many digital marketing roles offer flexible schedules and the ability to work remotely, giving you more control over your work environment and work-life balance
Why Study Digital Marketing?
~2450€
Entry-level average pay
~3100€
A mid (2y+) average pay
83 000+
Opened positions in Europe
11.2%
Annual demand growth
Full Program Structure
Foundations of Digital Marketing, E-commerce
What you will learn?
Define the fields of digital marketing and e-commerce
Describe responsibilities of a digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the goals of a digital marketing and e-commerce strategy
Module outcomes:
1st module - 18 hours
Social Media Branding
Social Media Analytics
Social Listening
Customer Engagement
Social Media Bidding
Engage Customers with Digital Marketing
What you will learn?
Recognize strategies to build brand awareness among potential customers
Explain the purpose of Search Engine Optimization and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Module outcomes:
2ND module - 21 hours
E-Commerce Strategy
Seasonality
E-commerce platforms
Fulfillment and delivery
How to interact with Customers Online
What you will learn?
Define social media marketing and describe its purpose
Identify core pillars of social media marketing
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Module outcomes:
3RD module - 28 hours
Search Engine Optimization (SEO)
Customer Awareness
Google
Search Engine Marketing
Think Outside the Inbox: Email Marketing
What you will learn?
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Module outcomes:
4TH module - 25 hours
Customer Relationship Management
Portfolio preparation
Building customer loyalty
E-store optimization
Job preparedness
Marketing Analytics and Measurement
What you will learn?
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals
Create presentations and reports to update stakeholders on the progress
Module outcomes:
5th module - 27 hours
E-Commerce
Customer loyalty
Customer Outreach
Marketing
Build, Launch, and Manage E-commerce Stores
What you will learn?
Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify
Module outcomes:
6th module - 23 hours
Media planning and strategies
Spreadsheet management
Presenting to stakeholders
Marketing Analytics
Develop Customer Loyalty Online
What you will learn?
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.
Module outcomes:
7th module - 21 hour
Email marketing analytics
Email marketing strategy
Email Writing
Contact management
Email list segmentation
Website Structure
Website Structure
Marketing Analytics
Marketing KPIs
Gain career-oriented skills and insights to help you succeed in the IT job market. Each section is meticulously crafted to address specific needs, ensuring a holistic and comprehensive learning experience.
Career module #1
Program:
Crafting a standout LinkedIn profile
Tailoring your LinkedIn profile to meet employer expectations
Creating a compelling CV and cover letter
Software tools for CV and LinkedIn enhancement
Sample CVs and profiles for reference
The Employment Support Module provides essential tools and personalized guidance to help you secure a high-paying QA Engineer role.
Employment support #1
Advanced QA Engineer Skill Development Roadmap Access a roadmap of advanced skills and trends to keep growing.
Personal Feedback on Application Materials Expert reviews on your CV, LinkedIn, and cover letters.
Bi-Weekly Career Strategist Sessions Bi-weekly one-on-one guidance to navigate the job market.
Career module #2
Also Included in Program:
Comprehensive course on interview techniques and self-presentation
Video CV creation
A list of common interview questions and their answers
Technical interview questions with solutions
Peer-to-peer technical interview training
Sample test tasks and solutions
A cheat sheet on interview preparation and stress relief techniques
Guidance on handling job rejections and learning from them
Employment support #2
Weekly Cheatsheets and Job Search Insights Weekly cheatsheets and insights on job search strategies and industry.
Personalized Feedback on Mock Interviews Practice interviews with detailed feedback to boost your confidence.
Comprehensive Interview Technique Training Learn advanced techniques and negotiation skills from a top IT company CEO.
Access to Cerebrum Hub Partner Network Connect with professionals and potential employers through our partner network.
Meta Social Media Marketing
What you will learn?
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function
Create SMART goals, identify KPIs, and define your target audience
Choose the right social media platforms
Module outcomes:
8th module - 19 hours
Communication
Ads Manager
Meta advertising
Social Media Marketing
META Social Media Management
What you will learn?
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media
Module outcomes:
9th module - 17 hours
Social Media Marketing Strategy
Social Media Marketing
Fundamentals of META Social Media Advertising
What you will learn?
How to evaluate on which platforms to run social media ad campaigns
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram
Write a creative brief and create a social media ad
Module outcomes:
10TH module - 11 hours
Brand Management
Ad Management
Campaign Management
Advertising with Meta
What you will learn?
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Module outcomes:
11th module - 13 hours
Content Management
Content Marketing
Marketing Content Development
Optimize Social Media Marketing Campaigns
What you will learn?
Apply different techniques used to optimize marketing campaigns
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your SMM efforts
Module outcomes:
12th module - 10 hours
Meta advertising
Meta Ads Manager
Meta Social Media Marketing Capstone
What you will learn?
Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate
Module outcomes:
13th module - 6 hour
Communication
Digital Marketing
Marketing Strategy
Digital Analytics
Marketing Optimization
Marketing Strategy
Flexible Learning Designed for Working Adults
01
03
The career change process is not easy, but our learning process is designed to make it seamless and efficient for busy adults.
Our main goal is to provide you with the needed skills to jump straight into the work process and connect you with a supportive community of individuals and mentors who are dedicated to helping and motivating one another.
Access high-quality learning materials built by Cerebrum Hub and Coursera in cooperation with leading tech companies
Join our vibrant student community on Discord for ongoing collaboration & support
Access High-Quality Content
Get Community Support
02
04
Gain knowledge and complete practical assignments following clear guidelines and examples
Receive regular guidance and support from experienced mentors available in Discord Student’s community
Build Practical Hands-On Experience
Receive Mentoring
05
Complete each module at your own speed, with a maximum deadline of 3 months per module
Learn at Own Pace
06
Participate in additional Zoom sessions to enhance your communication, collaboration, and job-seeking skills
Attend Bi-Weekly Workshops
07
Earn personalized certificates upon completion of the program
Get Certified
08
Access our comprehensive Employment Support Program after completing the main curriculum
Find your first job with Employment Support
Your Employment is Our Top Priority
Education is just one piece of the job search puzzle. That's why we've built a comprehensive system designed specifically for working adults like you, ensuring not just learning, but real results in your tech career transition.
Find the perfect job faster with tailored job matches and tracking progress
Job Search Support
Regular Career Coaching
Study 1:1 with your Career Coach: improve your resume & practice in mock job interviews
Our network of partner companies includes 100+ companies worldwide
Employment and Internship Opportunities
Extensive Career Module
High-quality materials and guidelines on building winning CV, LinkedIn, personal portfolio and passing the interviews
83%
of our students have gained career advancement
🤝🏻
Discover Our Graduate Stories
Discover the inspiring journeys of our graduates as they succeed in finishing the Cerebrum Hub program and land their first jobs in the IT industry.
Our collaboration with Cerebrum Hub's QA interns exceeded our expectations. Their interns brought fresh perspectives and rigorous testing methodologies that significantly enhanced our platform's reliability and user experience. Their proactive approach in not only identifying but also resolving issues has been remarkable. We're genuinely impressed by the dedication and skill level of the interns and the QA leads.
Gleb Zamyslovsky CEO at Bonsay Technologies
The QA interns have been instrumental in refining our software solutions, offering thorough testing and insightful feedback that propelled our development forward. Their contribution extended beyond conventional bug reporting, bringing valuable enhancements to our UI and feature set. The discipline and creativity of the interns have been invaluable to our progress.
Oleg Shvaikovsky Board Member at Nortal
We've been highly impressed with the graduates from Cerebrum Hub. They come well-prepared with a strong foundation in cybersecurity and practical experience. Their training clearly emphasizes both technical and soft skills, allowing them to quickly adapt and contribute effectively. We're excited to continue hiring from Cerebrum Hub and look forward to more skilled professionals joining our team.
Expert Guidance for Your Tech Career Journey
Transitioning to a new career can be challenging, but you don't have to do it alone. Our experienced mentors are here to guide you every step of the way.
Our mentors are industry professionals who provide personalized support, share real-world insights, and help you navigate the complexities of the tech world. Through our Student Community and Bi-Weekly Workshops, you'll have regular access to their expertise and encouragement.
Learning expert
Margo Loor
Training management system creator, 16+ years of experience as Lead consultant-trainer at SpeakSmart, Co-Founder at Trainable.
QA Automation expert
Nadežda Matvejeva
ISTQB certified QA specialist at Tripledev with 15+ years of experience. Also worked at Kuehne+Nagel and Fujitsu.
IT expert
Jana Dvoretskaja
QA Lead at Gunvor Services with skills in automation and QA process optimization. 15+ years of experience
IT Management expert
Andres Gavriljuk
Skilled in managing remote teams, logistics automation, and financial technology solutions. Proven success in project management and implementation of complex IT systems.
QA expert
GaoHeng Wu
QA Engineer at Kuehne+Nagel, Cerebrum Hub alumni and supportive mentor of the program.
QA Automation expert
Tamer Helmy
Lead QA Engineer, focusing on automation code for validation apps. Lectured on management information systems at the Estonian Entrepreneurship University.
What Also Students Said About Us?
Are you considering enrolling in one of our courses or programs? Hear from our current students about their experiences and get a glimpse of what you can expect.
If I could bring back time, I would still choose Cerebrum Hub for my career change. The course was very well structured; I loved so much learning with avatars (good job guys!). From day one we started doing testing and this practical approach is very good for learning and gaining knowleadge. If I could bring back time, I would still choose Cerebrum Hub for my career change.
I have already done the first two projects and I must say that the QA Tester course is very interesting. Professional mentors and cooperative teammates boost enthusiasm. In the beginning, of course, I was a bit modest because my English language skills are at a self-taught level. I immediately got a good English practice with the first team. In my written works, I also use google translator, but new phrases and words just stick in your mind.
Very well structured learning experience. I would definitely recommend this course to anyone who is interested in IT or wanting to change career. I liked learning in teams with Scrum method. All the assignments were understandable and when there were any questions then it was possible to ask them in weekly meetings or in questions board.
Before joining Cerebrumhub, I had a basic understanding of IT, but this course took my knowledge to a whole new level. The curriculum was well-structured, and I particularly appreciated the hands-on approach, which helped me gain practical experience in real-world scenarios. The instructors were knowledgeable and approachable, always ready to help with any questions. This course truly equipped me with the skills I needed to start my career in cybersecurity.
Victoria Lert
★★★★★
Course is the perfect starting point for anyone looking to enter the field or switch careers into cybersecurity. The mentors are incredibly supportive and knowledgeable, making complex topics accessible and engaging. The course covers a wide range of essential tools and techniques, and the real-world projects provided invaluable experience. I highly recommend this course to anyone serious about a career in cybersecurity.
Robert Lambert
★★★★★
It was a well-rounded learning experience, offering both theoretical knowledge and practical skills. Working on real-life security challenges was particularly beneficial, and the bi-weekly mentoring sessions helped me clarify doubts and deepen my understanding. The supportive community and the emphasis on practical learning made this course an excellent choice for my career development. I'm grateful for the skills and confidence I've gained here.
Flexible, Risk-Free Pricing Designed for Working Adults
We understand the commitment necessary for changing careers. That's why we've created a pricing model that puts you in control, minimizing risk and maximizing flexibility.
Our Promise to You:
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Month-to-Month
6-Month Bundle
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One subscription unlocks your chosen program; easily switch between tracks